Continuing my trawl through the Sunday papers I have found an excellent piece by The Independent on Sunday's Joy Lo Dico on John Kampfner's exit from the New Statesman, which I blogged about last week HERE. She also charts the demise of The Business, which closed last week. It will restart in a new guise as a monthly magazine, The Spectator Business - no doubt designed to build on the Spectator brand. Reading Joy's piece, it wouldn't surprise me at all if the New Statesman changed hands soon.
So after reading that article, you'd think I'd be mad to want to start up a new political magazine, wouldn't you?
Luckily TOTAL POLITICS has a very different business model to the New Statesman or The Business, but I am under no illusion about how many magazines fail in their first year. Restaurants are probably the only businesses which have a higher first year failure rate.
I'll be telling you more about TOTAL POLITICS next week, but suffice to say it is definitely happening and we have just put up a holding page website, which you can sign up to for email alerts or ask any questions. The magazine is meant to be a kind of trade magazine for the political sector - no editorial slant, aimed at politicians and those hooked on political process. It will be light, accessible and colourful - no articles on PFI by John Hutton or anything similar! It will appear monthly (from June) with a cover price of around £3.50 (annual subscription £37.80) and will be sent free to all elected politicians in the country down to district councillor level. So if you work for an organisation that has a message for every politician in the country, advertising in TOTAL POLITICS will be the best way to get to them. We'll also have a super new website, which will have all sorts of things to interest a political audience. We've already recruited six staff and have a couple more to find.
Anyway, that's just a taster. More next week.