Thursday, March 20, 2008
Advertising a Cleaner Kent
Clean Kent appears, on the face of it, to be an excellent initiative by the County Council, twelve district councils and various other Kent based organisations. Its aim is to reduce litter, graffiti and flytipping throughout the County. So far so good. But every night when I get home to Tonbridge Station I walk by a giant billboard poster in the car park (see above) which tells me that John & Ollie are my local heroes, keeping Kent clean. I'm delighted that John and Ollie are keeping Kent clean. I pay a lot of Council Tax to help them do just that. What I do not wish to pay Council Tax for is to fund expensive billboard advertising campaigns on a completely meaningless statement. These billboards normally cost upwards of £700 a month and from the Cleaner Kent website it's quite clear that the billboards are being paid for all over the County. I've no idea how much this advertising campaign is costing, but whether it's £750 or £75,000, I'm sure I am not alone in thinking that the money would be better spent keeping the streets clean, rather than telling us that the streets are cleaner.
The Clean Kent website tells us that part of their funding comes from the European Regional Development Fund. Should we be pleased or sigh in frustration at what our money is being used for?
And before anyone says it, I am quite well aware which political party controls most of the councils in Kent.