Tuesday, March 24, 2009
How Should the BBC Use Bloggers on Election Night?
Last May I was one of three bloggers used by the BBC on their local election night coverage. Feedback showed that despite the relatively short time we were on screen, it was the one part of the evening that worked and brought something new to the party. However, looking at the way the American networks used bloggers to report breaking news and give comment during the primary election nights, there's a lot of scope for the BBC and Sky to innovate and expand their use of blogs for the night of the next general election.
If you were running the BBC election night coverage, what would you do? Would you use bloggers to report rumours of particularly interesting results, even though they weren't announced yet, or would that contravene the BBC's duty to only report double-checked, accurate information? Instead of using one blogger per party, is there a more innovative way to use them? Holding Jeremy Vine's cowboy hat, perhaps?
Or perhaps you think bloggers should stay in their bedrooms and leave the professionals to do what they do, er, best...