Wednesday, February 27, 2008
Tories Launch Massive 'Friendship' Campaign
The Conservatives are launching a huge advertising campaign tonight aimed at not only increasing membership, but attracting so-called "Friends of the Conservatives". And no, it's not a Dorothy-like euphemism. At least, I don't think it is! The campaign's slogan is a slightly suvggestive YOU CAN GET IT IF YOU REALLY WANT IT. Frankie Howerd would be proud. Seriously, it's based on the song by Jimmy Cliff, which has been incorporated into a new video which has been launched on Facebook tonight by the Party. It's a great page with lots of widgets and downloads.
It has long been a mystery to me why British political parties have been so lax in emulating their American counterparts in using the internet to register supporters and raise money. If donation limits really are going to be imposed it's the only way political parties will be able to survive. Barack Obama's campaign has raised tens of millions of dollars with an average donation of £55.
The great thing about the Tory campaign is that it is hugely positive in outlook - strong on aspiration, with a tone which will hopefully attract the support of those in the 25-55 age group.
I'd love to show you the video here, but there's no embed code on it. Doh!
ConservativeHome's thoughts are HERE.