It's not often my flabber is well and truly ghasted, but I've just learned that Guto Harri is to leave the BBC to enter the world of political PR. He's joining top PR firm Fleishman Hillard.
Guto will be a big loss to the BBC political team but is a real catch for FH. He will be providing Board level counsel on political communications and public policy and will do a lot of media training and provide crisis communications advice.
In a statement Guto Harri said: “After a fascinating career in broadcast journalism, I am thrilled to take up an exciting new opportunity with Fleishman-Hillard. Playing my part in a dynamic, impressive team, wrestling with a broad range of tough and complex challenges is a daunting but inspiring prospect, and I look forward to it with relish."
There seems to be a lot of volatility in the political media at the moment, and a lot of disillusion. I know from my own contacts that there are quite a few political journos who are thinking about a career move like this one.
Guto had been tipped for the job that Andy Coulson now has. Somehow I think the job with FH will be slightly less pressurised! He's one of journalism's nice guys and I wish him well in his new career.