You know, this idea that the great British public is disinterested in politics is rapidly losing credance. Well, it is if magazine sales are anything to go by. the ABC figures piblished this week show that in the last twelve months the circulation of current affairs magazines has jumped by 10.5% - compared to a 3% drop overall in all other sectors. I must admit that brought a smile to my face when drawing up the final version of the TOTAL POLITICS business plan yesterday.
The Economist +6.7%
The Week +7.7%
New Statesman -12.7%
The New Statesman figure is very odd, as it has become far more readable and easier on the eye. But for the rest it seems that there's a very bright future. As well as my company launching TOTAL POLITICS, the Social Affairs Unit is about to publish a new right of centre competitor to Prospect called STANDPOINT.