This is a video from the Conservatives promoting a campaign called HONEST FOOD. It's exactly what they should be doing. It's an amusing video promoting a serious message, and will do far more good than any amount of boring speeches and press releases. I suspect if it is posted on every Conservative leaning blog, it would reach a six figure sum of people, something a press release on the party website never would.
On the issue itself, it's always been a mystery to me why we allow imported food to be labelled British. Just because it is processed here doesn't entitle it to appear British produced. As Nick Herbert says, it's time for some action by DEFRA...
For a decade Defra has promised to ‘clamp down’ on misleading information and leading supermarkets gave a commitment in a voluntary code that they would not sell imported meat processed in the UK under a British label. Yet poor labelling persists. People have a right to know where their food comes from. Meat labelled ‘British’ should be born and bred in Britain, raised to our high welfare standards. Conservatives are demanding honest labelling to restore trust and allow people to choose British food with confidence.
“’Honest Food’ is not about protectionism – consumers should be free to choose food from any country. Clear labelling will empower consumers, not restrict their options. Other EU countries fight for the interests of their consumers and their farming industry within the trading rules. It’s time for the British Government to show the same spine.