Westminster has been awash today with rumours that Gordon Brown may be planning a snap election in February. Well, let me add grist to that mill.
I am told by advertising industry contacts that the Labour Party has instructed its advertising agency MINDSHARE to buy up advertising space and hoardings for January, which will inevitably lead to further specualtion about an early February election.
In theory, that might mean nothing. But they did this in October 2007 too when there were real and clear plans to hold an election. Wee Dougie Alexander and Ed Balls hadn't reckoned on Brown losing his nerve at the last minute - and then blaming them.
It is very dangerous indeed for Brown if election speculation takes hold again. Buying up advertising space like this will only add fuel to it.
UPDATE Tue 1pm: Mindshare have been in touch and said: "We would like to put on the record that we have received no instructions from the Labour Party to buy up advertising space or hoardings in January."