I hold no brief for British Airways and their merger with American Airlines, but I wonder if others reacted in the same way as me to the interview this morning on Today with Willie Walsh and Richard Branson. Branson was appalling. He stuttered his way through the interview, seemed not to have marshalled his arguments and was living in the 1990s. His chief executive should have done the interview. He would have been able to fire back at Walsh.
It's a real lesson in media management which I suspect Branson's people will be too frightened to tell him.