In a couple of hours the Tories will officially name their new blog. It's going to be called The Blue Blog. Snappy, eh?! It will form part of the newly revamped Conservatives.com website, which will go live in a few days time. From the shortlist they had, I suspect it was the best option, if not very daring. With a name like that, there are bound to be others in different sectors, but so what.
It's interesting that both the Labour Party and LibDems have also revamped their websites in the last few weeks to coincide with their conferences. The Labour one is a vast improvement on what they had before, but I still think the LibDem one looks to messy and difficult to navigate, even if it has far more functionality than the previous version.
A lot of us are expecting big things from the new Conservative website. I'll bring you news of it when I have it.