Friday, September 26, 2008
The New Conservative Party Website
The Conservatives have launched their new website this morning, along with the Blue Blog. First impressions are good. The design is quite appealing, above all very clear. Navigation is also good. It re-establishes the Conservatives as the party with the best website.
However - and there always is a however, isn't there - there's something indefinable that is missing. It's a bit too safe. There's nothing very radical about it - nothing that has a 'wow' factor to it. Sure, the Video Wall is good, and the Blue Blog is a welcome innovation (but why no link to it from every other page?), but the DONATE page is far too vanilla. There's nothing to make you actually WANT to do it.
I'm told it is all very much work in progress and that lots of new things will be added over the coming months, so we'll look forward to that. The technology behind the site is flexible enough to allow quick changes to be made, not just to the content, but also the structure. One of their team told me that it's intended to last for several years, well beyond the next election.Political party sites are notoriously difficult to get right and also notoriously difficult to attract traffic to. And that's the challenge for the Conservatives.com new six strong web team.
It's great that the site is now properly resourced. far too often in the past really good initiatives have been started and then allowed to wither on the vine (remember the Sort It campaign). But I hope they realise that marketing the site is just as important as the technology and content.
So overall, I like it. B+.