The Press Gazette has a very interesting piece on the number of people visiting national newspaper websites. Assuming Unique Users means the same as Unique Visitors (possibly a big assumption), blogs like this one, ConservativeHome and Guido Fawkes are getting around half the number of visitors the Daily Mirror (573,000) gets and more than a third of the number who visit the Independent website (706,000) each month. The newspaper figures are for UK users only, but as 93% of my traffic is from the UK (and I assume Guido and ConHome are similar) they are broadly comparable. The figures for all newspapers are...
Guardian 2.35 million UK unique visitors
Sun 1.98 million
The Times 1.73
Daily Mail 1.10
If you add in foreign visitors the figures for the main newspapers shoot up with The Guardian on 14.51 million unique users in June, The Times 9.65 million, The Sun 9.02 million and the Telegraph 7.05 million. These figures come from ABCe audits. The Times was the only newspaper to report a rise in traffic in June.
In July Guido got 250,000 uniques, I got 235,000 and I believe ConservativeHome gets a similar figures, but far more page downloads because of the huge number of pages on the site.
These figures will give further credence to those who believe that the most popular blogs are not far away from being able to create a stand-alone business model based on advertising revenue. Based on what I know of other blogs' traffic figures I suspect this only applies to around 5 UK based blogs - Guido, ConHome, EU Referendum and Political Betting and mine. And of those, only Mike Smithson from PB.com and myself have what could be described as 'day jobs'.
What I don't know is how many US bloggers have already done the same thing and basically given up the day job. Any info out there?