It's not just the fact that The Sun has endorsed Cameron that is important, it is also the timing. They only endorsed Tony Blair a mere six weeks before the last election. To endorse Cameron eight months before an election means that it will now be a cheerleader for Cameron with a very important group of voters - the so-called C2s, the aspirational working classes (an expression I hate). They have always been a little sceptical of the Cameron Conservative Party. I suspect that over the next few months that may well start to change.
And how about this Tweet for Tweet of the Day, from Labour's Twitter Czar, Kerry McCarthy MP. Oh dear, oh dear.
Labour doesn't need The Sun. We've got Twitter.
Is this woman for real?