"It's not editorials which count, but the votes of millions of Sun readers. We believe that they understand the benefits they are now enjoying by working with this Government. They will prove The Sun wrong on election day."
Who do you reckon said that, then? Gordon Brown? Peter Mandelson? Kerry McCarthy on an overlong tweet?
No. None of them. It was a Conservative Central Office spokesman on 18 March 1997.
Plus ca change, plus ca head in the sand. And they say history doesn't repeat itself.