Those of us with long memories will recall the plethora of books and pamphlets which came out prior to the 1997 election, trying to explain what New Labour is all about and what they would do in power. Companies, trade associations and public sector bodies lapped them up and paid lobbyists thousands of pounds to guide them into the new era. History is now repeating itself, with public affairs consultants falling over themselves to hire ex CCHQ staffers all of whom are "close to David Cameron", natch. They are also starting to write lengthy tomes for their clients, explaining how a Cameron government might affect them.
Last week I was sent one such document from Bell Pottinger Public Affairs called CAMERON'S CONSERVATIVES: A BRIEF GUIDE. It's a very well put together glossy document, written by Jonathan Caine, a much respected veteran of the CRD. It traces Project Cameron from Day One and finished up by briefly profiling all the key players. It's available for a whopping £200 plus VAT, which for a 48 page document might be considered a little on the dear side. However, for those interested in hoovering up information in this area, they will consider it money well spent.
However, a word of warning. The Bell Pottinger document is rather good, but there will be lots of rubbish out there too. Public affairs clients should be very careful about what they pay for.
* Just for the avoidance of doubt I have no connections with Bell Pottinger!