A new ICM poll for tomorrow's News of the World shows the Conservatives nine points ahead of Labour on 39% with the LibDems on 20%. This would give a Tory majority of 18 according to Electoral Calculus.
However, it's not all good news. Twenty nine per cent believe Gordon Brown would be a better PM compared to 25% for David Cameron. However, the poll's respondents thought Mr Cameron was more in touch with their concerns by a margin of 44% to 34%. Cameron is also considered the more trustworthy by 38% to 33% and a more amenable dinner companion by 38% to 32%. In contrast, the poll found that voters believed Mr Brown was the more likely to try to get out of buying a round of drinks by 56% to 21%.
The Sunday Telegraph has a focus group poll conducted by Frank Luntz which shows David Cameron's efforts to reclaim the political centre ground are paying off. Luntz said that floating voters overwhelmingly warmed to his message. However he also warned that their support could prove to be fragile and the Tory leader could be "one poorly conceived stunt away from disaster". The Press Association reports...
"When voters compare you to Tony Blair, it's not a compliment," Mr Luntz said in an open letter to Mr Cameron. "You don't need to be cute to be effective. You must be a leader, not a brand. The new voters you are bringing back to the Conservatives see you as a political innovator and change agent, but I can already hear the scepticism creeping in. "Be careful. The electorate has grown cynical about the current government because it puts spin over substance." Mr Luntz found Mr Cameron was most popular among left-leaning voters and among those people who did not vote at the last election, while the strongest criticism came from Conservatives. Members of the focus group said that he reminded them variously of a cat, a Rolls Royce, white wine and Tunbridge Wells. If an actor played him, they said it would be Hugh Grant, Ralph Fiennes or Brad Pitt."