Wednesday, August 25, 2010
It's All In The Name
My company, Biteback Publishing, has encountered something of a quandary. We’re soon to begin distributing our books in the US but there’s a problem. Apparently Biteback in the US is synonymous with a notoriously militant animal rights organization, so our friendly distributors across the pond have suggested we use a new customer facing name there.
My colleague, Katy Scholes, decided to do a little snooping to see whether Bite Back US were really all that militant or if we could get away with keeping the name. She found the Bite Back website and was greeted on the front page by a picture of three hooded youths in balaclavas hugging basset hounds and a ferret looking nothing short of p***ed off next to a burnt out car.
Hello. Pleased to meet you.
Dialogue, call us Dialogue (in the States that is).
I wonder what Bite Back would have made of the cat in a bin incident yesterday...