Friday, May 09, 2008
I Hate To Tell Gordon This, But...
Gordon Brown's spin doctors are going round the lobby telling journalists that the Sun's YouGov poll (you know, the one showing Labour 26 points behind) could be worse. They are trying to shore up the Dear Leader's position by highlighting the part of the poll which shows Labour would do worse under any alternative leader.
There's only one problem with that. It's not true. Anyone who knows anything about polling knows that if you ask people a question about people they have probably not heard of you won't get a reliable answer. The proof of this is David Cameron. When pollsters asked people at the beginning of the contest if they were more likely to vote Tory under David Cameron he scored an infintessimal amount. So the likes of James Purnell and Andy Burnham can draw some solace from that, while Gordon Brown certainly can not.