Basically, in one volume, you've got everything you need to analyse which seats are likely to go where. It's a unique guide to the state of the parties, policies and issues in the run-up to polling, including expert predictions from political pundits.
With its extensive guide to the key marginal constituencies that will make up the battleground, expert commentary and comprehensive opinion poll analysis, this book will arm you with all the facts and figures you need to make an informed choice at the ballot box.
It also features lists of prospective candidates, examples of historical precedent, analysis of the key marginal seats and a comprehensive assessment of the political landscape as the country moves onto an election footing.
Editors' introduction and acknowledgements
The pollster's perspective: key moments and trends in the 54th parliament
Deaths, resignations and retirements: the by-elections of the 54th parliament
Change we can believe in? How electoral law has altered since 2005
Fear and loathing on the campaign trail 2010? How the media will cover the next general election
Things can only get beta: will this be the first 'internet election'?
Matthew McGregor, Blue State Digital
'Meet the new boss, same as the old boss': do manifestos really matter?
Preface to the party campaigns chapters
Going fourth into that good night? Labour's general election campaign
Great expectations: the Conservatives' general election campaign
Follow the yellow brick road? The Liberal Democrats' general election campaign
Outside the mainstream: where might the major parties be beaten?
The bookies' favourites: what the betting markets say
All change? The expected demographics of the next House of Commons
Retiring MPs at the next election
Regional & Constituency Profiles
Regional profiles by Robert Waller
Constituency profiles by Dan Hamilton
The book retails at £19.99, but Amazon have it on offer at £10.69. Buy it HERE.