@cathynewman: C4News Exclusive: leaked email warns party's throwing away election victory with "shambolic" campaign http://bit.ly/bfboLs
Er, leaked email? It was from a lobbyist, who sends his emails every day to a huge list of people. It's not a secret list. He sends them to clients and politios. Even I get them. Peter Bingle of Bell Pottinger Public Affairs (someone I know and like) shared his view that the Tory campaign is a shambles.
"The Tory campaign is shambolic and unless somebody of quality and experience takes control of it now there is a real danger of the Tories throwing away what should be an inevitable election victory. Should this happen, David Cameron will never be forgiven by his party and his party's supporters in the country."
Now, what part of that is news? Tim Montgomerie and I have both suggested that there needs to be an overall campaign manager. And if the latter happened, well, what Peter Bingle says is a statement of the bleedin' obvious.
Cathy has followed up her first tweet with this...
@cathynewman Bingle's email matters b/c it's what MPs, peers and ppcs are saying privately. Have i touched a nerve with tory tweeters?
Not really. A pretty poor story really. Is it a sign of the media latching on to every opportunity that presents itself to have a go at Cameron? Maybe, maybe not. But one thing is for sure, it is a reminder to all Tories that careless talk costs votes. Bingle is paid to give his views to his clients. But has anyone outside the public affairs industry ever heard of him? I'm not sure Cathy Newman had until today. And yet Channel 4 News saw fit to waste ten minutes of its 25 minute programme on an email which was not, as it was billed, leaked.
I;m not sure that aspects of this story would pass Cathy's 'Fact Check' feature. And they say bloggers hype things up!