I had to check if I my eyes were deceiving me when I saw the headline of METRO this morning. It read THE REAL DANGERS OF A QUICK SHAG. Something to do with birdwatching, perhaps? No, it was as I thought, about sex - more specifically the rising tide of sexually transmitted diseases.
As you know, dear reader, I am as broad minded as the next person, but part of me was really quite shocked that a newspaper would write such a headline. But when I thought about it I could see the logic. If you look down a tube carriage at who read METRO, you can see that a hell of a lot of 20-30 year olds do, and they are the ones most likely to be targetted by a health campaign to prevent STDs. The headline would have certainly grabbed their attention. I'd love to have been a fly on the wall at the METRO editiorial meeting when they discussed which word to use.