So, David Miliband is the first out of the traps in the Labour leadership contest. It could be that to announce on the first day of a Conservative government - oops, Conservative-LibDem government - is a tactical mistake. Why do it when all the media lenses are trained on the Conservatives and the LibDems. He would have done better to wait a while.
And why on earth do it outside the St Stephen's Entrance to the House of Commons? Far too safe. I'd love to know who the woman is on the right of the picture. I suspect she is a newly elected Labour MP, but she looked like someone who had just been grabbed off the street to take part in a staged photo-op.
I don't think David Miliband can win. When you evaluate likely election winners you need to look at the electorate which will be voting. In this case I don't think Miliband has enough appeal either with his fellow MPs, the unions or party members. MPs see him as a serial coward. In addition, he will be seen as the bearer of the Blairite torch. That is toxic in today's Labour Party.
My prediction - and you know how good I am at those - is that his brother Ed Miliband is a far better bet if he chooses to compete for the leadership. My outside bet is Andy Burnham.