There's no doubt that Gordon Brown's Piers Morgan interview did him some good, albeit indefinable. Tonight we get to see David Cameron with Sir Trevor McDonald at 10.15 on ITV1. The format of the programme is very different - a one to one interview but not in front of a studio audience, which I think is a shame.
Much of the pre programme discussion has revolved around the fact that Samantha Cameron is giving her first TV interview. I gather Mary Cameron, David's mother, also features. I can't see what is so newsworthy about this. Of course a political wife will want to do what she can to support her husband, just as Caroline Spelman's and Theresa May's husbands support their spouses. Some feminists are sick to their stomachs as Sarah Brown and Samantha Cameron stand by their men. To me, it is the most natural thing in the world for them to do. Indeed, if they refused, no doubt they would attract criticism for that too.
I think people have every right to want to know more about the man they may end up with as Prime Minister. A politician's family life has a huge impact on his or her capacity to do the job, and the voters have every right to want to peek into the family background which makes David Cameron or Gordon Brown tick.
I've never met Samantha Cameron. I've never heard her speak, so I for one will be tuning in tonight with more than a hint of inquisitiveness.
Just as an aside, the trailer for this programme is obviously working. I am at my parents today for Sunday lunch [dutiful son on Mothers' Day, you see]. My sister, Sheena, (the punk rocker) was fiddling with her mobile phone during lunch, much to the irritation of my mother, who eventually piped up: "Can you please stop fiddling with that phone. You're as bad as David Cameron!"