Yet again, the Tories have stolen a march on Labour in new media campaigning.Nine different banner adverts are being placed on fifteen different sites over the next five days. These sites include Facebook, Lycos, daily national newspapers plus many other web distributors. The total number of viewers is predicted to be 21 million. Each of the nine adverts outline specific policy ideas and are interactive – clicking on the advert takes you through to Conservatives.com.
Caroline Spelman said:
This is a totally different approach to campaigning for a political party. By using this new type of campaigning to set out the Conservative Party's vision in the run up to the conference season, David Cameron is demonstrating his fresh approach to politics. The country wants a change in the type of politics in this country and politicians who can really provide the solutions to the challenges the country now faces.
Expect to see the other parties follow suit with this. Compared to billboard advertising, it's a steal.
Here's the reaction of Tim Montgomerie and me to this initiative courtesy of the Sky News Video page.
21 comments:
.....and there;'s no grafitti
They should really buy some PPC adverts (see https://adwords.google.com) - you know, those sponsored links that appear besides search results. They could bid on popular politics-related terms that people might be searching for (since Google is pretty much the index for Wikipedia) and provide a comment about the Conservative take on this issue. I don't think it would cost much at all - the cost-per-click is high for search terms like "unsecured loan" and "cheap plastic surgery", not "Iraq war" or "West Lothian question" (or "Gordon Brown"...).
Picture of Cameron, "it's time for change"...
Seems to me that was exactly the line M'lord Lothian was peddling yesterday, but not with quite the same intention, perhaps.
Richard -www.jockshire.com has a funny take on the West Lothian Question
Let's hope this as successful as the yoof You Tube channel ... can't wait to collect the set ...
The more Tories spend now the happier the other parties will be as we head for a June 2009 election ...
Yes they are cheap; but there is a reason for this….NO One looks at them, admit it; when you were last on YouTude FaceBook, Lycos etc etc etc did you click on or seriously take any notice of a Banner… nope.
If this is considered to be demonstrating a fresh approach to politics, then you are kidding yourself. In fact check it out yourself; Iains own page is one of the most visited Bloggs in the UK, yet hover over any of the links that Iain attaches and you can see how many surfers actually click on a link nine times out of ten it is only a handful.
YET MORE STYLE OVER SUBSTANCE.
Whatever next sitting crossed legged onn the floor with a load of 10 year olds....Surely Not.
Oh Dear.
http://news.bbc.co.uk/1/hi/education/6978011.stm
Wait till MoveOn.org makes an entrance in the UK, if they ever do. Then the fur will fly and we'll see a new kind of politics, and the current raft of nonsense about campaign finance will be sunk by an even bigger raft of new nonsense.
Whatever. I think CCHQ has got it right that the new politics will be web-driven, even if their opening moves may appear to be naff. As an example of the potential, you can buy a bottle of Palestinian Olive Oil these days. Now that's a kind of politics that could not have been imagined a few years ago.
"David Cameron is demonstrating his fresh approach to politics" - gosh how very modern, they'll be using portable telepones next...
iain,
what happened to thewrongman. org
Other than those who go to political blogs - who usually know how they're going to vote - does your average internet user vote?
i don't like the conservative party, but i have to admit that "stand up speak up" is great.Maybe they won't use it to write the manifesto, but at least made me want to participate
"It's time for change" was Kinnock's big campaign. Maybe Dave is the "Heir to Kinnock" after all.
what happened to thewrongman. org?
Maybe they realized that Brown is the right man all things considered?
All the new media stuff is all well and good, but Iain, the Conservatives are concentrating on this, because the MSM is in Brown's pocket. Would they give too hoots about doing this if they had the BBC on their side, as Labour enjoy? of of the papers where singing their praises and trashing Labour, the way they did in the '80s? The vast majority of the electorate, still get their news and current affairs information from the conventional sources. Do you think they would rather have internet adds or Conservative propaganda pumped into the corner of every living room or falling onto every doormat every day?
But what you must remember is that online advertising can only ever reach a certain demographic. It will pass other demographics by completely and the danger is one could 'hit' a certain group of people repeatedly while others aren't reached at all.
Also use of a new medium is fine, but if the message is confused and the delivery shite then all the new meeja on the planet will not make a ha'pworth of difference.
Was it wise to have the image of David Cameron slowly sink in all of those animated banner ads? Prescience?
What do you mean:
'Yet again, the Tories have stolen a march on Labour in new media campaigning'
You've hardly been having a run of success lately!
http://gtrmancfabians.blogspot.com/
Yep, that's the way to do it.
Get the campaign advertising organised.
And then........
Decide which flavour of the month to slot into it.
Oh dear:
"Contrary to the claim made by the Conservative party and repeated in the article above, the advertisements are not the first online-only political campaign by one of the main parties. The Liberal Democrats have launched smaller online-only campaigns in the past."
"Yet again, the Tories have stolen a march on Labour in new media campaigning.........Expect to see the other parties follow suit with this" - Yeah and Al Gore invented the Internet!!!!!
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