Tomorrow (Tuesday) morning at 8.20am I will be on the Today programme, live in the studio, discussing a new logo for the Conservative Party with Jim Naughtie and Marcel Knobel from Superbrand. The torch of freedom is being ditched and a new logo is being designed. I think this is long overdue and I am glad it is happening.
The Today producers have asked if I would solicit ideas from you, dear readers, on what this new logo might look like. However, there is a twist. They would like you to suggest what animal could be deployed for the logo, continuing the chameleon theme (the pedants among you will of course know that the chameleon is a reptile and not an animal, but we'll leave that to one side). Obviously this item on Today will be a mixture of seriousness and humour, so do tell me in the comments section your ideas and I will be given the opportunity to read out the best two or three live on the programme (unless of course I am interrupted....!). Personally, I rather like this one from Beau Bo D'Or...
Seriously, this is a once in a decade opportunity for the Party to rebrand itself. Any new logo must embrace the concept of a modern, compassionate Conservative Party. Over to you!
UPDATE: Perhaps I didn't make myself clear, they're looking for animals the Conservatives could use on the logo, together with an explanation! By all means make serious suggestions too, but I suspect it's the animal ones which will get read out.