Monday, June 12, 2006

The Today Programme Wants Your Ideas for a New Tory Logo





Tomorrow (Tuesday) morning at 8.20am I will be on the Today programme, live in the studio, discussing a new logo for the Conservative Party with Jim Naughtie and Marcel Knobel from Superbrand. The torch of freedom is being ditched and a new logo is being designed. I think this is long overdue and I am glad it is happening.

The Today producers have asked if I would solicit ideas from you, dear readers, on what this new logo might look like. However, there is a twist. They would like you to suggest what animal could be deployed for the logo, continuing the chameleon theme (the pedants among you will of course know that the chameleon is a reptile and not an animal, but we'll leave that to one side). Obviously this item on Today will be a mixture of seriousness and humour, so do tell me in the comments section your ideas and I will be given the opportunity to read out the best two or three live on the programme (unless of course I am interrupted....!). Personally, I rather like this one from Beau Bo D'Or...
Seriously, this is a once in a decade opportunity for the Party to rebrand itself. Any new logo must embrace the concept of a modern, compassionate Conservative Party. Over to you!

UPDATE: Perhaps I didn't make myself clear, they're looking for animals the Conservatives could use on the logo, together with an explanation! By all means make serious suggestions too, but I suspect it's the animal ones which will get read out.

UPDATE: Chris Palmer at Political Crossroads has created some very good putative logos.

42 comments:

www.freebritannia.com said...

how about a St Georges Cross

(the Taffs & Jocks'll never vote Tory anyway, so focus on the English - oh & put David Beckham, Wayne Rooney & Jordan on the A list ASAP)

Richard H said...

"Any new logo must embrace the concept of a modern, compassionate Conservative Party."

Cuddly and conservative?

How about a kitten relieving itself on a European flag?

Jonathan Sheppard said...

As someone who was in the Comms team when Royal Mail changed to Consignia and back again I could tell you how not to re-brand!

Personally I think the lighter Cameron blue as I like to call it feels like it is a step along the right lines - and perhaps if we are putting the environment at the heart of our policy platform we should think about using green.

Give the Tory Radio logo only cost £150 I may not be best placed to give advice on this one though!

Anonymous said...

A burning sword of freedom with a the severed head of a socialist skewered on the pointy end?

Or if you want a more environmentally appropriate icon, how about one of the lions from the national standard devouring a guardian columnist?

RM

ps It's almost time for my medicine, so I may come back with some more cuddly ideas after Nurse Cindy has visited.

Anonymous said...

I'm afraid I must trump your pedantry: reptiles are animals.

Anonymous said...

As one who is naturally suspicious of rebranding, how about Orwellian pigs? "Conservatives Good, Cameron's Conservatives Better!"

Why not cash in on the football fervour with three lions? Voting Conservative is necessary in order to support England. With Tony Blair and Gordon Brown in charge it certainly is.

Or, given that Cameron is trying to appeal to people of all backgrounds, how about a hybrid animal such as a minotaur or a griffin? The minotaur required feeding in the form of young men and women every year. So at least MH would be happy!

Edward said...

A teddy bear to show we're cute and cuddly now?

Anything but a magpie!

Kevin Davis said...

My wife had a blue bear tattooed on her shoulder - he became known as Tory!

During last years General Election it was one of those things covered up at candidate functions although it probably is the in thing now as Mrs Cameron has one!

We had horrors of the local papers in a "top tory totty in teddy tattoo tale" headline.

So there is my vote - a bear. Cuddly and needs saving but ruthlessly efficient at catching food and seeing off other animals. Small kids love them and they even have a blue one in Denver!

http://debtorby.typepad.com/photos/uncategorized/big_blue_bear_dark_1.jpg

Serf said...

How about a Tortoise: We were the first party to think that everyone should own their own home.

An Ant: Because Conservatives believe in hard work

A Hedgehog: Despite prickly appearances, we are nice and useful creatures.

A Seahorse: An animal which gives the job of baby rearing to the male - very Cameron's Conservatives.

Anonymous said...

Actually, now I've had my medicine I think Kevin's idea's pretty good. I like bears. I've always found them kind of cool.

How about a blue rinsed polar bear?

Eating a socialist.

Ooops. I think Nurse Cindy had better give me another one of my special smarties.

RM

Tom said...

“A modern, compassionate, Conservative Party."

A rampant English Lion shoving a thistle up a Welsh dragons arse, but with a look of remorse upon its face.

Anonymous said...

A blue whale - something of an endangered species I believe!

Anonymous said...

The only animal that needs to be featured is the one that has never once been considered by governments in power - the same one that David Cameron wants to enjoy a feeling of General Well Being - the human animal.

Cameron's idea is revolutionary - that the State serves its people, and not the people serve the State. It's time for The Naked Ape to take Tory centre stage.

Man in a Shed said...

How about a Stag or a White Hart. Mystic ( like the policy review ) yet reassuring.

Hold on - thats male, English and Anglo-Saxon. That'll be vetoed for sure.

Anonymous said...

The animal should be a symbol of strength, yet compassion. I can't think of anything in particular... except maybe an eagle, but I reckon that's been done already!

The Daily Pundit said...

Don't want to sound like a party pooper but the Radio 4 mob aren't exactly friends of the party. Prepare well, Iain. Have a hearty breakfast. Stay on your toes.

Pulsar said...

It just has to be the CUCKOO!!!

Jonathan Sheppard said...

Iain - how about three lions!

Tommy said...

It's really very simple, witty, and annoying to the Labour Party. The new symbol should be an English Rose!

Anonymous said...

How about something truthful for a slogan?
In Europe, Run by Europe and at the very rotten heart of Europe.

Gregor said...

In keeping with the modern consensual politics of the time; how about a big blue Millenium Dome?

Anonymous said...

Iain


What's your take on this?

http://news.bbc.co.uk/1/hi/uk_politics/5071386.stm

Anonymous said...

It's not so much a party political bias at the BBC, it's more a liberal-left attitude of mind which is so complacent that it really is unaware that there might be any points of view divergent from its own on issues such as law and order and Europe.

On law and order, I remember Niall Dixon sneering about the rising prison population 'all this when crime is falling'. Obviously it had never occurred to him that it might be possible that crime was falling because the prison population was rising.

As for Europe, Rod Liddle has noted how one senior BBC person said re. Lord Pearson of Rannoch (who argues for withdrawal from the EU) 'You realise he's quite mad, don't you?' I don't, personally, want withdrawal from the EU (just to stay out of the Single Currency and Constitution), but to question the mental health of those who do is disgraceful.

Then, of course, there were the two News 24 presenters who fatuously commented to each other that the Single Currency was good because it meant you wouldn't have to change your money into different currencies on holiday. Never mind all the poor people who, during our ERM membership, couldn't afford a holiday because they'd lost their homes or jobs (or even both) thanks to the fact that we couldn't set interest rates to meet our own needs.

There is also someone else's account of how everyone they met at the BBC read either the Guardian or the Independent. Rather as Mark Steel once proposed to solve religious conflict by making people change their religion every week, maybe all employees at the BBC should be forced to read a different newspaper every week. It may just go some way towards challenging a liberal left mindset which, rather than disagreeing with views divergent from its own, half the time just isn't aware any even exist. They may just even consider such heresies as 'If so many people in prison are illiterate, might it not be a good idea to reduce illiteracy by embracing synthetic phonics?' or 'Is selection by academic ability really less progressive than selection by chequebook or selection by religion?'

Going back to the topic heading, remembering how Thatcher did Churchill's v-sign the wrong way after the Woolwich West by-election in 75, how about a two-fingered gesture?

Anonymous said...

Confusing animals and mammals?

Chris Palmer said...

Iain, I have created some logos of my own for the Conservative party. You can view them here on my blog.

Also, isn't the obvious animal a human!

phone cam foolery said...

Looking at Ians new photo header and realising that he has dropped at least 10 years off his age perhaps the Conservatives could adopt the new motto
"Backwards not forwards"
(+:

Anonymous said...

How about a dodo? Or possibly a dinosaur?

Anonymous said...

a cheeky ferret

J. Singh-Sohal said...

On animal themes, how about a Gryffin - a legendary creature that represents strength and vigilance. It's on the royal coat of arms too.

Good posting, Iain. I've blogged about it too (jsingh-sohal.blogspot.com)

Anoneumouse said...

Yes, David Cameron should give up the freedom torch and display his European Union credentials with a logo that incorporates the phrygian cap.

Anonymous said...

I like the idea of the cute and cuddly domestic moggy, very independent but always sure of it's welcome home when it needs a feed and a warm, safe place to sleep.
But if it's a simple dig at Labour, it's got to be the Indian mongoose, they eat snakes and rats don't they!?!

phone cam foolery said...

I suggest some black and chinese folk cuddling a break dancing Bangladeshi muslim in a Wheelchair while St Dave looks on with a halo around his head,preferably all wearing England football shirts.

phone cam foolery said...

david cameron in a sailor suit, linking arms with a similarly attired ken clarke and peter mandelsohn under a brussels skyline and the words
"new europe new europe"?
ken clarke plays frank sinatra

Anonymous said...

Not an animal - difficult to reproduce on ballot papers.

Instead: union jack on a roundel surrounded by laurel wreath.

Choice of colours for the laurels either blue or green on a white background.

Anonymous said...

I know I will be criticised for saying this but I quite like this newer light blue Cameron brought in, even if those squares do look worryingly nu labour.

I've thrown my hat in the ring and put some ideas up on my blog:

http://westbromblog.blog.com/808598/#cmts

WmByrd said...

The lion and the ...no, wait, a unicorn on its own would be an excellent symbol: sexy, virginal, and never yet viewed by human kind.
Bit like NewTory CamCon policies then.

Anonymous said...

The Chameleon belongs to SuSE Linux

https://www.cafepress.com/suse.15072210


Tux, The Penguin is a Linux symbol

The Tories should have a pushmi-pullyu or even a grey squirrel. the latter could symbolise the pushing out of native species like red squirrels and importation of ideas not rooted in British heritage

Anonymous said...

How about an Anglo-Saxon warrior standing on the cliffs of Dover watching impassively as mainland europe sinks beneath the waves?

RM

Man in a Shed said...

Listened to you on the Radio this morning - full bravado points for repeating remittance man's idea of the flaming sword spiking a socialist's head. It didn't sound too popular - what did they say once you were off air ? How long before you get invited back ?

Anonymous said...

the sword of truth and the trusty shield of british fair play.

Anonymous said...

"the simple sword of truth and the trusty shield of fair play

Remember it well Jonathan......

Anonymous said...

Anon,

The sword and shield was the badge of the KGB. Maybe not such a good choice.

RM