Thursday, March 04, 2010
The Internet & the Election
This is a four minute report from Channel 4 News on how the internet will be used in the next electionc campaign, highlighting Sarah Brown's 1 million Twitter followers. I've also just done a piece for ITV Meridian on this. Yesterday Alex Smith from LabourList and I talked on the subject to the BBC Journalism College, and on Monday the Richard Bacon Show spent 35 minutes on this issue with a discussion between Will Straw, Mark Pack and myself. You can listen to it HERE [scroll in 1 hr 25 mins].
So you can see that the media seem quite obsessed with how new media will be utilised during the campaign. My own view, as you will hear during the 5 Live discussion with Richard Bacon, is that it is easy to exaggerate the use of and importance of social media in election campaigns. Sure, in marginal seats, it could well make a bit of a difference, but overall I just don't see blogging, Facebook and Twitter having a massive impact during the campaign, apart from possibly a negative one where some idiot of a candidate posts something without thinking.
So this election won't be the internet election. We'll have to wait a few years for that.