I may be a partisan Conservative, but at least I recognised that Gordon Brown emerged well from his interview with Piers Morgan (see my review HERE). I wrote...
I think there was little doubt that he came over well. Much more human than we've seen him before, but then again, with the standard of questioning he got, it would have been hard to have come across badly. He spoke movingly about the death of his daughter and his son's illness. It seemed genuine to me, with no hint of an onion being present. He managed to brush aside easily any question he didn't want to answer (like his sexual prowess at university) but at the end I wondered if I had really learned anything new about him. As an interview it stank. And I say this with some regret because I actually think Piers Morgan can be a very talented interviewer. But there was no probing, no exploring, nothing. It was just an hour long party political broadcast on behalf of the Gordon Brown Party. If I were a Brown adviser this evening I'd be patting myself on the back for a PR job well done.
Frankly, I could write exactly the same words about the McDonald/Cameron programme. As an interview it was so sacharine filled as to give the word interview a bad name. Richard Bacon tweeted...
Trevor McDonald is a Jedi Master at getting no revelations out of his guests.
But that's hardly the point. Cameron came over well and so did Samantha, who I actually thought was the star of the programme. More please. Far from being the rather posh, aloof person some had thought she was, she came over as warm, funny, intelligent and slightly cheeky.
To a signed up Conservative like me, it was a great programme. It gave me a warm feeling inside. It confirmed my respect for David Cameron and made me want to redouble my efforts to get him elected.
But they key thing is what floating voters thought if it. I phoned five non political friends this evening to ask them to watch it and then email me their thoughts. I wanted to wait for their reactions before posting this mini review. Here are a selection of their comments...
- "I never thought Cameron could make me cry, but I was genuinely moved by his words over the death of their son"
- "Made me far more likely to vote for him, but was a bit disappointed by the total lack of policy on show"
- "Loved SamCam. Why on earth haven't we seen her before? Loved her slight Essex style of speaking!"
- "Is Trevor McD the worst interviewer on TV or what? But in a way, I didn't mind that. I learnt far more about Cameron in that hour than I have in the last two years. And it was mostly good. Glad to see he has a temper."
- "Would I vote for him on the strength of that programme? No. Am I more likely to vote for him having watched it? Yes."
- I wanted to see more of Cameron's mother. He clearly takes after her.
I wonder what the audience figures are compared to the Brown programme with Piers Morgan. Initially, I was disappointed this wasn't filmed in front of a studio audience, but maybe it was right not to do a programme which was a direct comparison to Brown's.
I have to say, that if it were possible to send a DVD of it to every floating voter, it would probably be money well spent.
In short, a triumph.
UPDATE: If you missed the programme it is now on ITVplayer HERE. Other reviews from...