Friday, January 16, 2009
Met Corrects Right Wing Google Ad Campaign Mistake
Remember a couple of weeks ago I ran a story about the Metropolitan Police running ads urging us to root out Right Wing extremists. I have an update.
After seeing the story on my blog Conservative Police Spokesman David Ruffley took it up with the Met. Apparently they bought advertising for the keywords: extreme, extremism and Islamic extremist – but apparently Google also automatically creates adword campaigns for commonly searched phrases that include these keywords (such as right-wing extremism). Having seen the story on my blog, the Met spoke to Google and now the campaign only runs if ‘extremism’ is in the search term – and the advert will instead be titled ‘Extremism’ rather than ‘Right-wing extremism’.
Good. All's well that ends well then. Now there's just the small matter of Damian Green to resolve...