To be fair this wasn’t Cameron’s idea. The Channel M format was the MEN’s idea (owners of Channel M) and the live blogging was Sarah’s own initiative, but it’s telling that Cameron’s team were happy to play ball. Eighteen months ago the minders would have felt it was too risky for not enough reward.I'm told this is now par for the course, wherever David Cameron goes. He and his team are increasingly keen to use non MSM outlets to get his message across. So if you see DC coming down your way and you have a novel new media idea, it looks like they are very open to doing new things.
Wednesday, January 07, 2009
Cameron Scores on Social Media
David Cameron was in Manchester yesterday. Nothing remarkable in that. He's been there quite often recently, but as the Labour-leaning PR Media Blog notes, he made the most out of using new media while he was there, linking up to a local live blog, live-casting his speech and taking questions via Twitter. Mark Hanson writes...