The Chartered Institute of Public Relations has published a poll on what their senior members think of politicians and political communication. Note the final question - or more importantly the answers...
1. Who do you think would make a better Prime Minister?
Gordon Brown - 41%
David Cameron - 55%
Ming Campbell - 4%
2. Has the civil service press and PR function been politicised since 1997?
Yes - 87%
No - 13%
3. The opposition and the press say that Tony Blair has relied too much on ‘spin’. Do you think that this is fair?
Fair - 77%
Unfair - 23%
4. Who is a better communicator?
David Cameron - 28%
Tony Blair - 72%
Gordon Brown - 0%