NOTE: You may have wondered why I have removed the latest Doughty Street Ad which I posted earlier this morning. Apparently I jumped the gun - it isn;t supposed to be released until next week - I'll re-post it then.
I found this video yesterday on ConservativeHome. It's made by Eastbourne Conservatives to promote their local election campaign. It's simple, effective and as ConHome says, it makes you feel like you'd want to be part of their team. This type of video campaigning is going to become hugely important. By the time of the next election all candidates will be doing it.
And this is from South Norfolk Conservatives. It's got a rougher feel than the Eastbourne video and is slightly less polished, but that's not necessarily a bad thing.
Is it possible that all parties will eventually campaign in this way and do away with printed leaflets, which they find difficulty in finding the manpower to deliver? I don't think so. The two communications mediums will always be complementary. But I do think video campaigning is now about to come of age.