I listened to David Cameron's speech while driving back to London. And I am afraid this will have to be quick as I need to get to LBC to prepare for tonight's programme.
I wasn't expecting this speech to be especially memorable. In a sense it didn't need to be. It wasn't one of those make or break conference speeches. But a speech which invokes the collective spirits of Lord Kitchener, Margaret Thatcher, Winston Churchill and JFK deserves to be remembered.
It was a speech which bore all the hallmarks of the Big Society. A speech which laid out in simple, stark terms, the financial situation facing the country. It was a speech which explained where the blame for that lies and how we can get ourselves out of this mess. Wll it be heard? I wonder how many people were watching, because if it was a large audience it will have had an impact. If not, people will just get the soundbites from the news bulletins later.
I thought the Big Sciety passages were especially powerful. It was a real call to arms, for people to make a contribution in the full recognition that the state can't do everything. Nor should it. Time will tell what the response will be.
This was a better speech than I was expecting, and a more meaty speech. Yes, there were the ritual attacks of Labour, but it was a speech which made you think. And that's unusual in a party conference leader's speech.
I'm now wondering which aspect of it to concentrate on on my phone in tonight. What would you suggest?