Dangerous ground for a minnow of a blogger, but is there a slight drop-off in
the range and impact of Iain Dale's Diary ? One of the "daddies" of UK political
blogging, Iain is now also almost a full-time host on LBC, and more and more of
his posts are trails for his show, or tales about interviews. Can he keep radio
and blog in balance ?
Alexa, one of the big sites tracking website data, says the diary is down 7% in daily reach over a month, and 31% over three months. I also quite enjoyed this analysis.
Iaindale.blogspot.com has a three-month global Alexa traffic rank of 123,471. About 82% of visitors to the site come from the UK, where it has attained a traffic rank of 5,524. It has a relatively good traffic rank in the cities of Sutton (#38) and Thame (#39). Compared with all internet users, iaindale.blogspot.com appeals more to users who are aged 35–45 and over 55; its visitors also tend to consist of childless, highly educated men earning over $60,000 who browse from work.
I suppose with traffic figures you pays your money and makes your choice. If you use Google Analytics traffic is actually up 9% in October compared to September (117,000 absolute uniques over the last 30 days), although it is 15% down if you compare the last 3 months with the previous 3 months. Actually, that's not as bad as I had expected because the previous three months included the election and coalition building period.
Doing two full time jobs (Biteback and LBC) was always going to have some sort of impact on blogging. The fact is, I used to do a lot of blogging in the evenings at home. I'm now never home in the evenings, and frankly, when I have finished doing a 3 hour radio show, the last thing I want to do is sit down and think of something to blog about. I am sure readers understand that.
This is and will remain primarily a political blog, but it is also a diary, which is why I do write blogposts if anything unusual happens on my LBC show. I is a big part of my life now, so of course it will figure here. A blog is evolutionary. If it remains static it will lose appeal. Part of the appeal of this blog, I think, is that it has always been quite prolific. Fifty per cent of you come back three times a day and expect something new to read when you return. I'm very conscious of that, and will try to satiate your appetites, but some days, I am afraid it's just not possible, and I am sorry about that.
I am never going to get Grant to write blogposts in my name as I think that would be cheating my readers. If he posts on the blog, it will be in his own name. Maybe I should ask him to do a bit more of that. What do you think?