Why then, haven't these postcards/leaflets been sent out to voters in Scotland? Could it be because they don't have access to NHS data in Scotland? The SNP's Stuart Hosie certainly thinks so...
"Elections do result in the use of emotive language but this tactic by Labour goes well beyond the pale of decency. To even try and suggest that a voter could die because of another party’s policy is grubby politics and desperation. I challenge Labour in Scotland to state categorically that they will not adopt this tactic in Scotland and to also make clear that any databases they use are legal and above board. That there are also allegations about how Labour came upon this data? This raises questions about why it has not – yet – happened in Scotland where the SNP run the NHS compared to England where Labour are in power. This campaign tactic just adds to the dissembling and disarray that we have seen falling over the Labour campaign in the past few days in Scotland."
It is simply not tenable to say, as Labour do, that these leaflets aren't targeted. Only a quarter of a million have been sent out, so some sort of targeting must have happened. If they didn't get the data from inappropriate sources, then they must have used Mosaic or Experian to target likely current or future cancer sufferers.
Either way, it's a disgusting way to campaign.