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The above graphic of the words the three leaders used in last Thursday's debate appears to say something about why Clegg’s “they’re both the same” attack had resonance with the audience, and perhaps about who he’d really rather do business with post-election. It is for example notable that there are as many common words between Brown and Cameron as between the three of them, and much more between Clegg/Cameron than Clegg/Brown. It’ll be interesting to see if the same trends happen in the next two debates.
*Graphic from Millward Brown