I don't know how many of you tuned into my little sojourn on the Today programme this morning on a new logo for the Conservative Party, but I did manage to mention a couple of your suggestions from the blog below. So, Serf, Remittance Man, you are now famous. The guy I was on with from Superbrand suggested the Party should adopt a dolphin as part of the logo, which appeals on a number of levels. It would certainly indicate the Conservatives were a Party with a porpoise (cue raucous laughter...).
I think it was Albert Speer who once said that any logo for a political party must be something that any child can doodle, is simple and striking. I'm not sure a dolphin meets the first of those criteria. William Norton made a good point to me about it needing to be recognisable as a Conservative logo on the ballot paper. My own view is that it needs to encompass the human form in some way, and that linking hands may be the way to do it. Chris Palmer at Political Crossroads has made a stab at a couple of designs along those lines. I rather like this one (apart from the fact it is brown). It embraces the concept of modern compassionate Conservatism and is quite striking.
I very much hope that the Party is not going to spend thousands of pounds commissioning some advertising agency to create a new logo. It should instead launch a national competition and see what it comes up with. I'm sure those nice people at B3ta will be able to help....GULP.