The new party, the Jury Team, has launched quite an effective attack advert against Jacqui Smith. It's going to run on the Redditch Observer website and will be placed as adverts all over the blogosphere in the coming days. While it is quite a good ad, doesn't it rather go against their desire for a new type of politics? It gives the impression that they are the same as all the others if they are this willing to launch personal attacks.
The pose the question themselves: "Why are attacking Jacqui Smith?" This is the answer they give...
We think that it is disgusting that a politician should seek to maximise the cash they can claim, whilst voting to keep that information private.
We think it is wrong for politicians to feather their nests at our expense, protected by the hierarchies of the political parties.
We think that politics would be better and cleaner if real people from outside of the political class became our elected representatives.
I suspect this will get them quite a bit of coverage, but no one really knows what the Jury Team stand for except anti-politics. They are full of easy soundbites, but that's about it, as far as I can see.