George Pascoe-Watson gives an assessment of David Cameron's first six months in today's Sun. Essentially he says DC has made a flying start but there's a long way to go. Not hugely insightful, but there you go. GPW then trots out the usual canard of how anonymous most of the Shadow Cabinet is, and how most people wouldn't recognise them if they sat next to them on the Number 42 to Clapham Junction.
It is true that several of them are all but invisible and that Adam Rickitt has become better known as a Tory figurehead than 80% of the Shadow Cabinet. The only truly household names are probably Cameron himself, William Hague, David Davis, and Theresa May. Alan Duncan, Liam Fox and George Osborne are probably reasonably well known too, but the rest are not. I don't think this is a problem, although it would be good to see those occupying the main public service briefs raise their profile somewhat. But we should remember that David Willetts and Philip Hammond are in their jobs because of their brainpower, rather than their PR skills.
If we think back to the Labour Shadow Cabinet of the mid 1990s they had the same problem of realtive 'invisibility'. Apart from Blair, Brown, Cook, Straw & Mowlam most of the others were pretty anonymous - remember David Clark, Tom Clarke, Derek Foster and the like? No, nor do I. Constructing a strategy around the persona of a new leader is exactly right. It's the strategy that the LibDems were going to adopt, but have had to change tack very quickly for obvious reasons.
The Cameron strategy became clear with the coining of the phrase "Cameron's Conservatives". It's not a particularly snappy repost to "New Labour" but from a PR viewpoint it does what it says on the tin. The new Conservative Party will be shaped by its leader and not the other way around. This will cause a certain amount of teeth grinding in some quarters but as the only saying goes, you don't make an omlette without breaking a few eggs. So far, it's remarkable how few eggs have been broken.