Monday, May 11, 2009
Brown's Apology is Welcome, But Flawed
The Prime Minister's words of apology this morning are welcome. But I am afraid that his timing is awry. For this apology to have worked it needed to come on Friday or Saturday. Instead, just as the attention has been drawn away from Labour politicians to the Tories, he has drawn the attention back onto Labour. To the public he will be seen as trailing in Cameron's wake. The BBC is reporting that he only decided to make the apology while on the train to the Nurses conferences. It seems to have been a spur of the moment decision. It's yet another indication that the Number Ten PR strategy is all at sea. If it exists at all.