"There never was a toff strategy. There was an early caricature designed to help us emphasise the difference between the leading protagonists." The plan might have succeeded but for "some useful Tory spin and cowardly criticism from within Labour's own ranks", he added. He denied the tactic was a dress rehearsal for a general election campaign. "The Prime Minister was not involved in devising or sanctioning any aspect of the campaign and those who gossiped never once spoke to me.
Is he for real? The toff line was used in every campaign leaflet, and I learned today that one of the two guys who followed David Cameron around wearing top hats works ... wait for it ... in the Number Ten Downing Street political office!