Have you seen that new Waitrose advert? The one that has Love me Tender as the theme and ends with the caption "Supporting British Farmers", as Elvis sings "And I always will". As Mr Royal might say, 'supporting British farmers, my arse'. I'm surprised it made it through the Advertising Standards Authority checks for accuracy. For one moment I thought it said 'extorting British farmers'. For most supermarkets that would be a far more accurate slogan, and I doubt whether Waitrose is any different to the others.
Anyone interested in the way supermarkets blackmail British farmers should read the final chapter of John Nott's memoirs, HERE TODAY GONE TOMORROW. It is a real eye opener.
See also Vicky Ford.
UPDATE: I'm amazed at the comments on this thread and the number of people who attribute views to me I just do not have. Of course I believe in free markets. But the big supermarkets do not operate in a free market. They use their huge power to subvert the free market of supply. In other words they use their might to blackmail small suppliers. Waitrose, for all I know, may have a better record than the others, but if they do, they should detail it on their website. I have just spent ten minutes on their website and nowhere is there any detail about how they have "supported the British farmer through good times and bad". That says it all. It's a glossy ad behind which there is not a lot of substance.