Around the corner from the trial of Scooter Libby, during a late-afternoon
break, Frank Luntz, the Republican pollster, was telling me that the Republican
Party is kaput. "The brand isn't just sick—it's dead. The G.O.P. is cracking
up." (Luntz is a marketer marketing his new book, Words That Work: It's Not What
You Say, It's What People Hear, about political marketing, and knows he needs a
compelling message. We have a brief discussion about whether his thesis about
the end of the Republicans might get him some publicity.) The Bush
administration, in other words, could well have brought one of the greatest
marketing and P.R. success stories of the modern era—the rise of conservatism
and the Republican Party—to an end.
It may be smart to analyze the Libby trial and the Republican Party in marketing rather than political terms. Effective marketing is the Republican lifeblood—developing and crafting and delivering the message. The Democrats surely would never have been organized enough or clear enough on their talking points to have convinced the media and nation of the rightness of war. "The Democratic message comes out of academia, which is chaotic. The Republican message process comes out of corporate America, where the first rule is discipline," noted Luntz proudly, swilling Diet Coke.
Belated hat-tip to Wrinkled Weasel who emailed me the link to the Vanity Fair Story.
Tuesday, March 06, 2007
Scooter Libby & the Death of the Republican Party
The NEWS that former Cheney Chief of Staff Scooter Libby has been convicted of obstruction, perjury and lying to FBI in investigations into leaks of a CIA operative's identity will send shockwaves through Washington. He got his comeuppance. Sleaze is sleaze, whether it takes place in Downing Street or the White House. But this could have more far reaching implications. Republican pollster Frank Luntz, who has a new book to promote (Words That Work: It's Not What You Say, It's What People Hear) reckons the Republican Party is dead. He's given an interview to Vanity Fair magazine (click HERE). Here's the intro...