Thursday, September 28, 2006

The Kind of PPB The Tory Party Should be Making



This isn't an official Tory PPB. But I like it.

26 comments:

no longer anonymous said...

Problem is it could be done by any of the parties. There's nothing distinctly conservative-ey about it.

Jonathan Sheppard said...

I think the 50 second mark is what all PPBs should now be aiming at - short sharp and to the point.

Matthew Sinclair said...

What is it? I.e. was it actually made by the Party at all? What is it being used for?

Or is it an amateur attempt?

Shotgun said...

If I was being honest I would have to agree 100% that this is what is needed. This avoided being aggressive and confrontational to anyone and a PPB outside of election time, when we expect confrontation, is great.

The worst thing Labour arseholes did at their fund raising spectacle conference was constantly knock the Tories or anyone else they saw as a threat, and it made them look petty, which they are but they should hide it.

At last something that looks real world that people can connect with, and next it should be joined with a clear english version.

SBS said...

This means absolutely nothing to the 50 odd million people who do not live in or work in London.

Anonymous said...

The new sissiors sisters video is similar and better.

The Morningstar said...

Viral marketing, borderline subliminal messages. How many people read your blog Iain and how many will will then go to the website?

Fruning Graplecard said...

The phrase, "flicking the mirrors" comes to mind. It is the video equivalent of the Oxford Street suitcase vendor who has one eye on the crowd and one eye out for the rozzers. The director clearly understands the paucity of message, so concentrates instead on the medium and does so at break-neck, almost subliminal speed in order to hide the fact.

And you know, this is not your 100% genuine Channel Number 5. Oh no, it's some cheap stink in a contemporary looking package that will give you dermatitis.

Machiavelli's Understudy said...

Ack :S That AWFUL Impact typeface strikes again! It really does work against us, in my opinion. The worst thing about it is, given that CCHQ is cocooned in itself and its own marketing machine, I'll bet associations up and down the country will still be using Impact two years from now, at a time when they most definitely need to be moving away from it and all that is associated with it.

I certainly haven't seen any style guides come through from HQ yet, or any offer of help to develop the new branding locally.

I'm curious, though- if it's not an official ad, then who on Earth made it and why?

Matthew Sinclair said...

Looking at it again I think it cuts too fast even for the MTV generation.

Adrian Yalland said...

It's funky and very 'now'. But it is also very VERY 'London'! What about old duffers like me that live in deepest darkest Hampshire?

I thnik stuff like this is needed, but so is stuff for the slightly older duffers (again, like me) out there.

The Laughing Cavalier said...

Not bad but way too much emphasis on London.

Anonymous said...

Another vision for the Metropolitan elite, who have no concept of what a conservative wants.

Iain Stanford said...

"Ithink it cuts too fast even for the MTV generation".

It's for the Wi-Fi interconnectivity community, think MySpace.com.

This is one strand of the future of communications. Do not get stuck in a one message/medium fits all mindset.

machiavelli said...

This would never be allowed (sadly)... the morningstar is right in saying it's borderline subliminal messaging...
The typeface is a little out of date though - we're now going for Building Society Lucida Sans in green (I actually quite like it).
A good effort - maybe we'll all have to start playing around with Windows Movie Maker! I can think of a perfect PPB for Gordon Brown...
PS I wasn't aware I had an understudy until this morning, but I'm most flattered!

call me Dave said...

Absolutely a step in the right direction. Bit too London-based perhaps. Maybe ideal for the Mayoral campaign? It would definitely get people talking... which has to be essential?

division bell said...

and the point is...... ah it's new again
vapid, emporer has no clothes stuff if you ask me

ex-CCHQ minion said...

The last PPB of Cameron waffling away by a bridge up north nearly sent me to sleep. Seem to remember some childish animation too. I like the feel of this. Great music. Does anyone know what it is?

Iain, Is this a sneak preview? CCHQ material?

Cyberleader said...

I would say that wouldn't appeal to many people outside of London.

shy&retiring said...

OK. I was peripherally involved with this.

It was produced on a shoestring for a meeting with CCHQ bigwigs to demonstrate a flavour of what might be appropriate for one particular market segment. If you watch it closely you'll see that it was, in fact, aimed as a webcast to promote the party website and its possibilites. It was never actually used.

It features London because the author had stock footage on his hard drive which meant he could do a demo without having to shoot all new material.

I still like its flavour, energy and tone even though it's obviously a rough. In my experience anyone urban and under 40 who sees it gets it and likes it.

Does it strike anyone that this is a segment we might be interested in?

Adrian Yalland said...

shy&retiring: It's good, and if aimed at a particualr segment, then it is very good. What can you produce for sheep shagging bumpkins like me though?

Anonymous said...

England Expects?

What is that about?

Anonymous said...

Pure class Ian try out this one to http://www.youtube.com/watch?v=oi6V73KCbAU . As for nothing conservative about it, the conservatives are the party of the union, of the country, of protecting civil liberties, of including everyone. But the advert is not about policy the point is its saying anyone can join the party anyone can join the debate. Im young and not from London and it didnt strike me as to london or to fast as someone else commented its for the myspace generation we are past the mtv generation. Tony blair won because he looked fresh in the mid 90's when we were in the 80's now they are stuck in the 20th century we need to be here in the 21st. This is exactly what we should be doing and as another said we should be doing this sort of thing out of election time to incourage people to get involved.

Matt Davis said...

Just a shame that it includes the patently untrue claim that "Your Views Matter". As we know all know it is only the views of the Independent's leader writers that seem to matter to Cameron Maude et al.

Elaib said...

England Expects...
Well I guess that they've been round to my place.

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