I now rather regret turning down an invitation from the Votematch people to be on their advisory board. They asked at a time when I just couldn't take on anything else. But I would like to think I might have influenced their questions a little. The problem? I think their algorithms are skewed.
I have taken their test five times now. Four out of the five times I came out decidedly UKIP. It was only when I took it and pretended to be David Cameron that I came out majority Conservative. Even then it was touch and go. I wonder if other Conservatives have found the same.
If you go through the questions, of course there are overlaps between parties, but it seems to be that some answers may have been incorrectly weighted. Even when I answered the test giving what I would call "mainstream Conservative" answers, I still come out as marginally UKIP.
Of course, you may say that perhaps it proves I should vote UKIP! Well, no it doesn't. I think I know enough about Conservatism to know that I am and remain a true Tory. The trouble with Votematch is that within the so-called Conservative coalition, its methodology seems to give too much weight to UKIP.
I hope at this late stage they will take another look at it. It's a fantastic tool and I fully support what they are trying to do, but it's vital that it isn't skewed in a wrong direction.