I did a turn on GMTV this morning with Jessica Asato on Progress. We were there to talk about the coming election. We had three minutes to talk about this subject. To be fair, we were told that's what we'd get and I suppose as GMTV has so many viewers they have a winning formula. But what on earth can you say in that amount of time? With the time taken for Penny Smith to ask the questions Jessica and I got barely over a minute each. She gave fairly rehearsed 'on message' answers and even though I tried to be a little more relaxed I'm not sure how it worked. I never know what I am going to say until I say it - perhaps I should confirm more.
But this format demonstrates why politicians go into this sort of interview with one point to make, and they will make it whatever they are asked.
Theresa May was doing the early morning round of TV and radio interview today. She followed us on GMTV and then appeared later on Sky News and with Jessica on LBC on the Nick Ferrari Show. She will have had one or two points which she will have made in each interview. Just as Alistair Darling will do when he does the interview round following his press conference this morning.
Somehow we have got to break out of this sterile form of political media. If we have four or five months of it I doubt whether anyone will be inspired to go out and vote because they will have been bored rigid.