The Conservatives have significantly beefed up their web team today, with the appointment of Sam Coates (formerly Deputy Editor of ConservativeHome, and for the last year a speechwriter for David Cameron) to play a leading role in organising the party on the web in the runup to the election. I regard this as an important development. Too often in the past, the party has regarded its internet presence as a PR and marketing tool, rather than one which can build coalitions and grassroots acitivist support. Craig Elder, in particular, has played a massive part in improving the party's internet communications over the last twelve months but there is much more to do.
The spat between the party's press office and one or two bloggers this week demonstrates that relationships need to be nurtured and Sam is just the guy to do that.
Tim Montgomerie has written much of what I had intended to say, so I'll direct you to his words of wisdom HERE!