
I understand that former BBC political journalist Nick Assinder, who left the corporation last year, has also joined the company. Apart from ConservativeHome's Tim Montgomerie, Martin Bright, political editor of the New Statesman is also involved the initiative, which is intended to be politically balanced. The project is being run by Freddie Sayers, who is an occasional contributor to The Spectator and a close friend of the Clintons. I understand PHI is being billed as a 'Bloomberg for politics' and will aggregate all the latest political news stories in one place. It's very much a news based site and unlike 18DS will have no original programming content. A major part of its appeal is based on a daily opinion poll (called the PHI - The PoliticsHome Index) of 100 Westminster insiders.
I'm not sure exactly when it is launching fully but I really wish it well and hope that it will fill a niche in political life on the internet.
More on ConservativeHome and Puffbox.
PS. Just to be clear, I left 18 Doughty Street at the end of November. I have no involvement in the new project and am not part of the PHI poll of Westminster insiders - in case you were wondering!