David Cameron's 'the best is yet to come' peroration in his conference speech yesterday had a familiar ring to Mail on Sunday political editor Simon Walters. It was the election slogan he came up with for his political thriller, SECOND TERM, which I had the pleasure of publishing six years ago. How time flies.
Simon's novel featured a tall, dark and handsome Blairite Prime Minister called Steven Cane married to a posh wife (sound familiar?) who won an election using the slogan 'the best is yet to come,' set to disco music. As Cane celebrates his triumph at an open air victory bash, Simon writes:
"The deafening echo of the party's election song, "The Best Is Yet To Come"bounced off the buildings... Cane raised his hand to silence them."Please, I've heard that song so often in the last three weeks, my wife says I've been singing it in my sleep!"'
Former pub band crooner Simon even made up a song to go with it. "If Cameron rings me up I'll sing it down the phone to him," he told me. Personally, I wouldn't be surprised if Steve Hilton, an old mucker of Walters, nicked it from the novel and recycled the idea - most of the best marketing ideas are regurgitated in some form or other anyway. Incidentally, the book is a fantastic read and the still available. And I don't even make money from selling it any longer...