Interestingly Adam Boulton is almost self combusting at the fact that Brown is giving an exclusive interview to Andrew Marr, alleging that it's unprecedented that such a huge announcement of such public interest isn't being made on a pooled basis. I would go further. There is a case to be made for him making this announcement to Parliament. It's a decision he may live to regret.
Portillo is on Sky now, saying that the media won't ever look at Gordon Brown in the same way again. He's right. But more importantly, nor will the country. Most of the media and most of the country had given him the benefit of the doubt. Readers of this blog will know that I never did. From day one I described him as a man incapable of changing. He's a control freak, a master of spin and a someone with a very thin skin. The reaction to this will reverberate across the country for some time.
Of course he can bounce back from this. But the short term damage to his reputation is undeniable. Even by the likes of Chris Paul.
UPDATE: Can I just say that Michael Portillo was absolutely brilliant on Sky just now. And I never thought I would see myself saying that!