You're on the ropes on inheritance tax. You need to take over the news agenda. What do you do? Get your bruiser of a spin doctor to phone up Nick Robinson and tell him some troops might, at some indeterminate time in the future, just possibly, be pulled out of Iraq. Sure enough, it becomes the lead item on the BBC News bulletins with copious use of the phrase "The BBC has learned". Strictly speaking that is true. But a more accurate way of putting it would be "The BBC has been spun a line and has fallen for it".
And strangely enough, Gordon Brown will be flying to Iraq today. Not that he's got any thought of upstaging David Cameron's speech tomorrow. No, not at all. Because we're in an era of new politics, you see. An era where we have a Prime Minister who would stoop to anything. Remind you of anyone?
They're a bit rattled, aren't they?